Coon Rapids Post

Coon Rapids Post

Subscribe to Our Newsletter

Get our latest articles delivered straight to your inbox. No spam, we promise.


When Zerodha co-founder Nikhil Kamath asked how to crack YouTube to sell t-shirts, YouTube CEO Neal Mohan had a blunt response: “If your only goal in life is to sell t-shirts, then you better also really care and have passion around creating content.”

Speaking during a candid conversation, Kamath asked, “What is the YouTube algorithm to a layman like me, and what can I do today to succeed on it?” His hypothetical: he wants to sell t-shirts and needs content that drives sales.

Mohan’s advice was clear—don’t chase the algorithm. “You’re not going to build a fan base if you’re not authentic. Fans figure that out very, very quickly,” he said. Passion, not product placement, is what fuels lasting success.

He emphasized that YouTube rewards creators who genuinely care about their content. “We work with athletes, musicians, educators… It comes through really quickly when they’re talking about something they’re truly excited about. It’s not just about throwing up a piece of content,” he said.

YouTube’s algorithm, Mohan explained, is less about gaming a formula and more about building long-term engagement. “It’s a slow burn,” he noted. “Set expectations with your audience about what your content is going to be, and then deliver. The algorithm is just a reflection of that audience.”

For Kamath—or anyone looking to turn YouTube into a sales channel—the message was direct: content can’t just be a marketing tool. To sell anything, even t-shirts, you need to show up with real passion, authenticity, and patience.

Mohan summed it up: “That’s the difference between someone who quits after a few months and someone who actually builds something meaningful.”



Source link


In late April, Minnesota’s Attorney General responded with a lawsuit over threats from the White House to cut federal funding to the state’s schools if it did not comply with two executive orders — one of which attempts to ban transgender people from school sports.

Almost exactly one month later, the state encountered its latest challenger in the lightning-rod issue: Legal groups with an extensive history of fighting for conservative Christian causes in the courtroom.

Alliance Defending Freedom, an influential part of the conservative Christian movement, filed a federal lawsuit on behalf of three metro-area high school softball players targeting Minnesota’s decade-old policy allowing transgender athletes to participate in sports, arguing that it has created an unsafe and unfair environment. The suit focuses on an unnamed metro-area player who the plaintiffs allege was born male.

“Minnesota is failing its female athletes. The state is putting the rights of males ahead of females, telling girls their hard work may never be enough to win and that they don‘t deserve fairness and safety,” Suzanne Beecher, an attorney for ADF, said in a prior statement announcing the lawsuit. “By sacrificing protection for female athletes, Minnesota fails to offer girls equal treatment and opportunity, violating Title IX’s provisions.”

But long before their lawsuit landed in the U.S. District Court of Minnesota on May 19, ADF has spent more than three decades litigating cases aimed at advancing conservative Christian values, and winning.

Based in Scottsdale, AZ, the Alliance Defending Freedom was started in 1994 by Christian leaders who “wanted to create an alliance-building legal organization with the goal of keeping the doors open for the Gospel,” its website states.

The nonprofit has since grown into a sprawling network employing 4,900 attorneys across the United States to advance “every person’s God-given right to live and speak the truth.” From 2022-2023, ADF raked in more than $100 million in revenue, according to tax filings.

The legal group has claimed numerous wins in high-profile cases locally and in the country’s highest court, reporting 15 victories in the U.S. Supreme Court.



Source link

Recent Reviews